Introduction
Stone Creek Ranch offers one of the best full-service hunting experiences in the Lone Star State. Their trophy whitetail, exotic and upland hunts—not to mention their world-class lodge and chef-prepared dining options—offer amazing getaways for veteran and novice hunters alike.
Stone Creek Ranch contacted The Old State with an interest in refreshing its website and branding, optimizing its SEO strategy, and developing a well-oiled inbound marketing program. With the goal of helping the ranch remain visible in a highly saturated market, we were ready to help.
View full project here on The Old State portfolio
As a Copywriter at the The Old State, here is what I contributed to the project:
- Created and articulated company beliefs, brand tone and personality, brand marketing mission statement, brand positioning statement, brand personas, and email workflow strategy.
- I also developed and executed SEO content management, lead nurture emails, newsletter content, and edited the website.
These efforts led to major improvements in their website performance, to be exact, we saw:
- 23.6 % Increase in impressions
- 47.9 % Improvement in clicks
- 41.7 % Increase in backlinks
Below I’ve added a few examples of the work I contributed to the Stone Creek Marketing client account: Client interviews, market research, and identified target personas informed the below narratives and strategy.
Personas
Email Workflow Copy & Strategy
SEO Optimized Blog Content
.
What are Things First Time Adult Hunters Should Know?
Excerpt:
Tip #1 You need a license
There are a lot of rules and regulations when it comes to hunting. Depending on where you hunt, you will need a license, and keep in mind, some areas require you to take and pass a hunter education course as well. It may also a good idea to learn about safe firearm handling, ethical shot placement, and an area’s rules/regulations before you actually begin hunting so you don’t run into any trouble. When you book a hunt at Stone Creek Ranch, we’ll help you with all of this!
Published Article: Link
How to Stay Calm While Taking Your Shot at a Whitetail Deer
Excerpt:
Tip #1 Imagine your Experience Before-Hand
One of the best ways to stay calm during this experience, or any other, is to imagine it happening over and over again. Most of us aren’t lucky enough to experience the opportunity to hunt a whitetail deer frequently enough that it becomes so routine we’re able to control our natural reactions. Instead, imagine the experience and prepare yourself for the encounter.
Published Article:Link
Sample Email – Lead Nurture Email 1:
*DISCLAIMER: Reproduction of this information for commercial use is subject to fine/penalty.