CONTENT MARKETING: Customer Onboarding Training Video Project Breakdown

Engagifii Onboarding Training Video Project

Objective: Create engaging and informative intro videos for each certification level within Engagifii University, aimed at guiding users through their certification journey. Each video will be tailored to the specific certification level: Novice, Specialist, Expert, and Administrator.

Here is a sample of the final video for Relationships Novice. The rest of the video are live on the Engagifii University Page. 

Detailed Below Is the Project Plan:

Intro Videos for Engagifii University Position-Based Awards

Project Overview

  • Project Name: Engagifii University Position-Based Certification Intro Videos
  • Project Lead: Chynna Council
  • Teams: Website Design, Marketing Ops, Revenue Ops 
  • Timeline: 6 weeks
  • Budget: Unspecified
  • Deliverables: 4 Introductory Videos (one for each certification level) for every Module

Scope of Work

  1. Script Development:
    • Responsible: Content Writer ( Chynna)
    • Tasks:
      • Review and finalize scripts for each certification level (Novice, Specialist, Expert, Administrator).
      • Ensure that the language is clear, engaging, and consistent with Engagifii’s tone and branding.
      • Incorporate feedback from stakeholders.
  2. Storyboarding:
    • Responsible: Graphic Designers ( Chynna)
    • Tasks:
      • Create a storyboard for each video, mapping out the visual elements, animations, and transitions.
      • Align visuals with the script to ensure a cohesive narrative.
      • Present storyboards to stakeholders for approval.
  3. Design & Animation:
    • Responsible: Graphic Designers and Animators ( Chynna)
    • Tasks:
      • Design all necessary graphics, including Avatars, icons, and background elements.
      • Develop animations based on the storyboard, including Avatar movements, transitions, and text animations.
      • Ensure visual consistency across all videos.
  4. Voice-over Recording:
    • Responsible: Voice-over Talent (AI Assistant)
    • Tasks:
      • Record the script for each video with clear and engaging intonation.
      • Sync voice-over with animations and visuals.
      • Conduct revisions if necessary to align with video timing and flow.
  5. Video Production:
    • Responsible: Video Production Team ( Chynna)
    • Tasks:
      • Compile all elements (visuals, animations, voice-over) into the final video.
      • Add background music and sound effects as needed to enhance engagement.
      • Review and refine each video for quality assurance.
  6. Review and Feedback:
    • Responsible:Stakeholders  ( Namit & Sharon)
    • Tasks:
      • Conduct internal reviews of each video for content accuracy, visual quality, and engagement.
      • Gather feedback from stakeholders and make necessary adjustments.
  7. Finalization and Delivery:
    • Responsible: Video Production Team ( Chynna)
    • Tasks:
      • Render final versions of each video.
      • Ensure all videos meet technical specifications for the platform (e.g., file format, resolution).
      • Deliver final videos to Engagifii University’s platform for upload.

Communication Plan

  • Weekly Team Meetings: Twice a week
  • Progress Reports: Sent every Friday
  • Stakeholder Updates: Sent every Friday
  • Feedback Rounds: After each milestone

Risk Management

  • Potential Risks:
    • Delays in script approval.
    • Technical issues in animation or video production.
    • Voice-over not aligning with visual timing.
  • Mitigation Strategies:
    • Build in buffer time in the timeline for revisions.
    • Ensure close communication between teams.
    • Conduct early tests of voice-over and animation syncing.

Key Milestones

  • Script Approval
  • Storyboard Completion
  • Design & Animation Finalization
  • Voice-over Completion
  • Video Production Completion
  • Final Video Delivery