BRAND DEVELOPMENT/ MARKETING: New Age Hemp

Background

New Age Hemp, a wellness-focused hemp brand, sought to develop a clear and compelling brand identity to differentiate itself in a competitive market. The objective was to establish a consistent brand tone and personality, craft strategic messaging, and create marketing materials that aligned with their mission and target audience.

My Contributions:

  1. Brand Tone & Personality Development
    • Defined a unique brand voice that balanced trustworthiness, education, and accessibility to appeal to both new and experienced hemp users.
    • Crafted brand messaging guidelines ensuring consistency across digital and print materials.
  2. Brand Marketing Mission & Positioning Statements
    • Developed a mission statement that aligned with New Age Hemp’s core values of holistic wellness, quality, and transparency.
    • Created a brand positioning statement that emphasized the brand’s commitment to premium, lab-tested hemp products for health-conscious consumers.
  3. Email Marketing & Customer Engagement
    • Designed sample email workflows to nurture leads and retain customers.
    • Included personalized messaging tailored to different buyer personas, from first-time users to repeat customers.
    • Crafted engaging subject lines and calls to action (CTAs) to drive conversions and brand loyalty.

Results & Impact:

  • Clear and cohesive brand identity adopted across marketing materials.
  • Stronger brand differentiation in the hemp market through strategic messaging.
  • Optimized customer engagement strategy with targeted email workflows to improve retention and sales.

This project exemplifies my ability to analyze market trends, conduct customer research, and craft compelling brand messaging that drives engagement and loyalty.

Would you like any refinements or additions? 😊

New Age Hemp Marketing Playbook

Work contributed: Creating and articulating brand tone and personality, brand marketing mission statement, brand positioning statement, and sample email copy for workflows.

Client interviews, market research, and identified target personas informed the narratives below. 

 

About Us

 

Email Workflow Copy & Strategy

*DISCLAIMER: Reproduction of this information for commercial use is subject to fine/penalty.