Multi-Channel Content Strategy Driving 620,000+ LinkedIn Impressions and Lead Generation
In a recent B2B campaign, I developed and executed a multi-channel digital marketing strategy to maximize engagement, drive brand awareness, and generate leads. The campaign was heavily focused on focused on content repurposing and bottom-of-funnel content optimization, leveraging a mix of organic and paid efforts.
Top of Funnel: Awareness & Engagement
- Social Media Posts – Created a content calendar of LinkedIn posts tailored to different audience segments, repurposing insights from an eBook to maximize reach.
Middle of Funnel: Lead Nurturing
- Email Workflow Samples – Developed targeted email workflow in HubSpot to nurture leads with educational content and drive traffic to gated resources.
Bottom of Funnel: Conversion & Lead Generation
- Boosted LinkedIn & Google Video Ads – Promoted key video content to highly targeted audiences, increasing campaign exposure and lead capture.
- Landing Page Optimization for Repurposed EBook – Designed a dedicated landing page with compelling copy and conversion-driven CTAs, resulting in 100+ lead conversions.
Results & Impact
- 620,000+ LinkedIn impressions within 30 days.
- 400+ new LinkedIn followers, expanding brand reach.
- 100+ lead conversions, contributing to the sales pipeline.
- 13% of total website traffic from organic LinkedIn efforts.
This campaign exemplifies my expertise in content repurposing, multi-channel strategy, and demand generation—key skills I’d bring to your team.