HexaGroup Re-engagement Workflow

Mini Case Study: HexaGroup Re-Engagement Workflow

Challenge

HexaGroup aimed to reconnect with decision-makers in the oil and energy sector who lacked awareness of content marketing’s role in their industry. The primary goal was to re-engage this audience through a targeted email campaign while articulating a compelling brand marketing mission statement and brand positioning statement.

Approach

• Brand Messaging: Developed a clear and concise brand marketing mission and positioning statement to establish HexaGroup’s expertise.
• Educational Content: Crafted messaging that introduced content marketing as a valuable tool for industry growth.
• Targeted Email Strategy: Designed a re-engagement email workflow tailored to oil and energy executives.

Results

• 26% open rate, demonstrating successful re-engagement.
• Improved audience awareness of content marketing as a key business driver.
• Strengthened HexaGroup’s positioning as a trusted partner for digital marketing in the oil and energy sector.

Key Takeaways

1. Clear Brand Messaging is Essential – A strong positioning statement establishes credibility.
2. Education-Driven Marketing Works – Addressing knowledge gaps builds trust and engagement.
3. Email is a Powerful Re-Engagement Tool – A well-crafted email workflow can revive audience interest.

This strategic approach successfully reconnected HexaGroup with its target audience, reinforcing the value of content marketing in the oil and energy sector.

 

WORKFLOW

EMAIL 1

 

 

EMAIL 2

 

 

 

EMAIL 3

 

EMAIL 4

EMAIL 5