LinkedIn Lead Generation Campaign | CXApp
Overview
At CXApp, I co-led a LinkedIn campaign focused on lead generation and brand awareness within the SaaS and tech space. The goal was to target key stakeholders, increase engagement, and drive high-quality leads while ensuring all touchpoints were effectively tracked for reporting and optimization.
Objectives
✔ Increase LinkedIn follower growth and brand visibility
✔ Drive engagement with key stakeholders and decision-makers
✔ Generate high-quality leads through targeted LinkedIn Ads and strategic content
✔ Implement a structured workflow for lead nurturing
✔ Develop a HubSpot campaign dashboard for real-time tracking and reporting
Strategy & Execution
1. Planning & Research
🔹 Conducted market research to identify key decision-makers and analyze LinkedIn engagement trends within the SaaS industry.
🔹 Audited past LinkedIn performance to optimize content strategy based on high-performing formats.
🔹 Set measurable KPIs: follower growth, impressions, engagement rate, and lead conversions.
2. Content & Scheduling
📝 Created a content calendar to ensure consistent and strategic LinkedIn posting.
📌 Developed a multi-format content strategy, including:
- Thought leadership articles
- Industry insights and trends
- Engaging visuals and video content
- Interactive posts to drive engagement
📆 Scheduled and published posts using LinkedIn’s scheduling tools for maximum reach and consistency.
3. Targeted LinkedIn Ads & Lead Nurturing
🎯 Launched highly targeted LinkedIn Ads focused on job titles, industries, and company sizes to reach key decision-makers.
⚡ Developed an automated stakeholder workflow to nurture leads through:
- LinkedIn interactions
- Email sequences
- Personalized follow-ups
4. Engagement & Employee Advocacy
💬 Actively engaged with comments, shares, and messages to foster real-time conversations.
🚀 Encouraged employee advocacy, leveraging internal networks to expand reach and credibility.
5. Performance Tracking & Reporting
📊 Created a HubSpot campaign dashboard to monitor and analyze all touchpoints, ensuring:
- Data-driven insights
- Efficient reporting
- Continuous campaign optimization
Results & Impact
📈 400+ new LinkedIn followers
👀 620,000+ impressions
🎯 100 lead conversions in 30 days
Through a strategic mix of organic engagement, paid promotions, and workflow automation, this LinkedIn campaign successfully drove brand awareness, engagement, and high-quality leads in the SaaS and tech space.
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