Aruba Atmosphere Lead Generation Campaign |
Situation
Aruba Atmosphere is a globally recognized trade show, attracting top industry leaders and tech professionals. To stand out in a highly competitive, crowded digital landscape, we needed a high-impact social media campaign to drive engagement and maximize brand visibility and lead generation before, during, and after the event.
Task
My role was to plan, develop, and execute a strategic social media campaign that would:
✔ Promote the company’s presence at Aruba Atmosphere
✔ Drive booth traffic and engagement with attendees
✔ Capture leads and measure campaign impact
Action
1. Content Strategy & Scheduling
📆 Developed a content calendar via Hubspot with:
- Event teasers & countdowns to generate anticipation
- Live updates & behind-the-scenes content during the event
- Speaker highlights & key insights to establish industry authority
- Post-event recaps to sustain engagement beyond the event
- Linkedin AD Campaign targeting key stakeholders
2. Engagement Tactics
📢 Used event-specific hashtags to enhance visibility and reach target audiences.
💬 Engaged in real-time interactions with attendees, amplifying key conversations.
3. Paid & Organic Growth Strategy
🎯 Implemented a hybrid strategy of:
- Organic social posts on LinkedIn and Twitter for brand engagement and industry leadership
- Targeted paid promotions via LinkedIn Ads to reach high-value attendees and decision-makers
4. Internal & Influencer Collaboration
🔗 Partnered with internal stakeholders & industry influencers to boost campaign reach and credibility.
5. Performance Tracking & Lead Capture
📊 Monitored campaign impact using Hubspot analytics tools, tracking:
- Engagement rates
- Booth traffic impact
- Lead generation metrics
Results & Impact
✅ 230 leads captured post-event
📈 High engagement on key social posts, increasing brand visibility
💡 Strengthened industry presence, driving valuable connections and discussions
This campaign not only generated leads but also reinforced CXApp’s position as an industry leader.
Here are some of the high performing posts from the campaign:
(Hover over posts to scroll*)