Lucky Strike —  Multi-Channel Social Media Content Production

Introduction

Lucky Strike has been a destination for adults to play, unwind, and reconnect since 2003. Known for bowling but expanded into arcade games, darts, pool, and more, the brand needed a refreshed digital presence that matched its fun, high‑energy in‑venue experience.

During my time at The Old State, I supported the Lucky Strike rebrand by producing social media content for Instagram and Facebook, helping modernize the brand’s voice and visual presence during a critical moment — the post‑COVID reopening period.

 My Role

Social Media Content Production — Instagram & Facebook (No video production — strictly static + social content)

I created on‑brand, platform‑specific content that aligned with Lucky Strike’s updated identity and reopening strategy. My work helped communicate safety updates, promote in‑venue experiences, and re‑energize the brand’s digital audience.

I focused on:

  •  Creative for Facebook + Instagram
  • Static content production (posts, stories, graphics)
  • Reopening messaging that balanced clarity, safety, and fun
  • Lifestyle‑driven visuals that reinforced the “adult play” brand positioning
  • Brand‑consistent copywriting across all social posts
  • Engagement‑focused content to rebuild excitement and foot traffic

What I Produced

  • Instagram + Facebook static posts
  • Story graphics and branded templates
  • Reopening announcement content
  • Safety + comfort messaging assets
  • Promotional content for bowling, arcade, food & beverage, and events
  • On‑brand copy aligned with the new voice + tone

 Impact

The reopening campaign and refreshed brand rollout were highly successful, supported by the social content I produced:

  • 42,000+ impressions generated during reopening
  • 13.5% revenue increase over reopening goal
  • 25+ in‑venue collateral items supported by social messaging
  • Strong alignment between digital presence and the new brand identity

My work helped reintroduce Lucky Strike to guests with a cohesive, fun, and modern social presence during a sensitive and high‑stakes reopening period.

Sample Work