Background

Ruggable revolutionized the home decor industry with their patented two-piece washable rug system. Founded in 2010, the brand offers a unique solution to traditional rug maintenance through their innovative design: a lightweight, washable rug cover that attaches to a nonslip rug pad. Their products serve both practical and aesthetic needs, appealing to families, pet owners, and design enthusiasts who want beautiful, easy-to-maintain rugs.

Challenge

I served as an SEO content editor for Ruggable, the innovative washable rug brand. My primary responsibility was ensuring all content aligned with SEO best practices while maintaining brand standards.

Strategy

1. Content Optimization & Editorial Oversight
– Managed and edited work from a team of content writers
– Optimized all content for SEO performance
– Ensured consistent implementation of SEO best practices
– Reviewed and refined content for:
– Keyword placement and density
– Meta descriptions
– Headers and subheaders
– Internal linking structure

2. Quality Control
– Maintained Ruggable’s brand voice across all content
– Ensured technical accuracy of product descriptions
– Verified proper implementation of SEO guidelines
– Balanced SEO requirements with readability

3. Writer Management
– Provided SEO guidelines to content writers
– Reviewed and edited submissions for optimization
– Offered feedback to improve SEO implementation
– Maintained content quality standards

This experience demonstrated the importance of having a dedicated SEO editor to ensure consistency and optimization across a brand’s content while working with multiple writers. It allowed Ruggable to maintain both their distinctive brand voice and strong search visibility.