Background

Coastal Periodontics is a specialized dental practice that attracted all of its business from general dentists’ referrals without any marketing to the public. The periodontist, Dr. Marie-Claire Tredinick, contacted HexaGroup in 2019 to help grow the practice.

Objectives & Challenges

As general dentists begin placing implants and treating gum disease with nonsurgical methods such as antibiotics, the number of referrals could fade over the next few years to the potential point of extinction. Dr. Tredinick wanted to market directly her ideal new patients without alienating her current referral base of dentists.

Execution

Conducted market research into the practice’s current patient base – adults over the age of 50 in Lake Jackson, Texas – to understand their needs and goals. We researched the questions that potential patients Google, such as how much dental implants cost and how long it takes to recover.

Results

• Developed and executed multi-channel marketing campaigns, including SEO-optimized website content, digital and print ads, social media, and email marketing to generate 402 new patient leads in 11 months.
• Created search-optimized blogs, video testimonials, and patient case studies, driving engagement and improving brand awareness for direct-to-consumer outreach.
• See Blog sample: Hidden Link Between Oral Health and Overall Wellbeing