Objective
The goal of the campaign was to raise awareness of the company’s attendance and increase lead generation at an invite-only, nationally recognized conference. With a focused effort to promote the event and showcase the company’s expertise, we aimed to drive visibility and engage key stakeholders in the industry.
Challenges
As the event was invite-only and exclusive, the challenge was to effectively generate excitement without an overly broad outreach. We needed to focus on a select audience and make the content feel personal and tailored. We also had a limited timeframe to execute the campaign, so our efforts needed to be both strategic and efficient.
Approach
We planned, developed, and executed a small yet impactful organic social media campaign. The campaign focused on leveraging the conference as a key opportunity to highlight the company’s expertise, presence in the industry, and innovation. We used targeted messaging that aligned with the interests of the invite-only audience.
Execution
I designed a series of social media posts to be shared across LinkedIn and Twitter. The content included:
- Announcement Post – The CTA was to learn more about the event or book time with our AE who will attend the upcoming event
- On-site Post – To Position our AE and the Company as Industry experts
- Behind-the-Scenes Content – To showcase the exclusive networking environment full of fresh ideas and generate more engagement
- Wrap Up Post: The CTA was to encourage attendees to connect with AE who attended to get key take away from the sessions at the event
I maintained a conversational tone in the posts, ensuring the content felt genuine and aligned with the company’s brand personality.
Results
The campaign successfully increased anticipation around the event, with engagement metrics outperforming expectations and the company received 30 direct inquiries from industry professionals who were excited to meet in person at the conference.
Conclusion
By strategically planning and executing a focused social media campaign, we were able to amplify the company’s presence at the conference and connect with a select audience in an impactful way. The success of the campaign not only helped generate buzz for the event and secured 30 new leads but also reinforced the company’s thought leadership in the industry.