AD COPY: Dental News Daily

Genly Dental news Daily Facebook Ads

 

Background

Genly, partnered with Dental News Daily to increase brand awareness and drive qualified leads through targeted Facebook Ads. The goal was to promote innovative oral care solutions to a health-conscious audience.

Challenges

  • Low brand awareness in a competitive market
  • Limited engagement on social media
  • Difficulty in targeting the right audience effectively

Strategy & Execution

  1. Audience Segmentation – Identified and targeted specific user personas, including dental professionals, health-conscious consumers, and parents seeking safe oral care solutions.
  2. Ad Creative & Messaging – Developed engaging ad creatives highlighting Gently’s unique benefits (gentle formulations, dentist-approved, eco-friendly packaging).
  3. Data-Driven Optimization – Ran A/B tests on different ad formats, copy, and visuals to improve performance.
  4. Retargeting Campaigns – Used retargeting to re-engage website visitors and convert them into leads.

Results

  • 45% increase in ad engagement within the first month
  • 30% lower cost per lead (CPL) compared to industry benchmarks
  • 2.5x increase in website traffic from Facebook Ads
  • 15% conversion rate from retargeting campaigns

Key Takeaways

  • Hyper-targeted audiences led to more cost-effective ad spend.
  • Educational content & testimonials improved engagement.
  • Ongoing A/B testing & optimization drove continuous improvement in performance.

This strategic Facebook Ads approach helped Genly grow its client brand presence in the dental wellness industry while maximizing ad spend efficiency.